Speed is part of the product
Slow pages lose shoppers before they reach the product. Performance work on the storefront tends to pay back across every channel.
D2C & E-commerce
Technology for D2C and e-commerce brands
Storefronts, order and stock workflows, analytics and marketing for D2C and e-commerce brands, built so the shop and the back office work as one system.
How we work with D2C and e-commerce businesses
A direct-to-consumer brand sells its own products online, through its own store and often through marketplaces as well. Success depends on more than the storefront: stock has to be right, orders have to move, campaigns have to be judged against real sales, and all of it has to hold up when traffic spikes.
We build storefronts and the operations behind them as one system, and connect marketing to the orders it produces.
Common challenges
The storefront and the back office don't agree
Stock, prices and order status are updated in more than one place, and overselling or delayed updates follow.
Campaign spend isn't tied to orders
Ad platforms report clicks and the store reports orders, but nobody can say which campaign paid for itself.
Sale days break things
Traffic jumps during launches and sales, and slow pages or failed checkouts cost the orders the campaign paid for.
Manual order operations
Order confirmations, status updates and stock adjustments depend on someone doing them by hand.
What we build for D2C and e-commerce
Example workflows
From order to delivery
- 1A customer orders on the store; stock is reserved immediately.
- 2Payment confirmation triggers the order confirmation to the customer.
- 3The order appears in the fulfilment view; packing and dispatch update its status.
- 4The customer is notified at each status change without anyone sending it by hand.
Judging a campaign by its orders
- 1Tracking is set up on the store before the campaign starts.
- 2Orders are attributed to the channel and campaign that brought them.
- 3Spend and orders are shown side by side, so budget moves to what works.
How we approach a D2C and e-commerce project
- 01
Map the order flow
We trace an order from product page to delivery and list every manual step and every system it touches.
- 02
One source for stock and orders
The store and back office read and write the same records.
- 03
Measure before spending
Tracking and analytics go in before campaigns scale.
- 04
Prepare for peaks
Load is planned for launches and sales, not discovered during them.
Things to get right
Our view on what matters most for D2C and e-commerce businesses.
Performance Inventory One count of stock, everywhere
Overselling and stock-outs usually come from systems that disagree. A single source for inventory keeps the shop, marketplaces and warehouse aligned.
Growth Measure before you spend
Set up tracking before running ads or SEO work. Without it you cannot tell which channel earns its budget.
Common questions
Do you build on a platform or from scratch?
Either, depending on what the brand needs. Where a platform covers the storefront well, we build the operations and integrations around it; where it doesn't, we build the store as part of a custom system.
Can you connect our store to other tools?
Yes. Stores are commonly connected to payment, shipping, accounting and marketing tools through their APIs.
Can you help with marketing as well as the store?
Yes. Search, paid and social campaigns are part of our Marketing & Strategy service, set up with tracking so they can be judged against orders.
Related reading
Other industries we work with
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